by Bruce C. Brown
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Product Description
Google has created numerous marketing and advertising products that are fast and easy to implement in your business today including Adsense, Adwords, and the Google APIs. This new book takes the confusion and mystery out of working with Google and its various advertising and marketing programs. Are you one of the many who think Google is simply a search engine? Yes, it is true that Google is the most popular search engine on the Web today. More than 275 million times a day, people use Google and its related partner sites to find information on just about any subject. Many of those people are looking for your products and services. Consider this even if you don't have a Web site or product. There are tremendous opportunities on the Internet and money to be made using Google. Through this book you will learn the secrets of working with Google without making costly mistakes. This book is an absolute must-have for anyone who wants to succeed with advertising on Google. This book teaches you the ins and outs using all of Google's advertising and marketing tools. You will instantly start producing results and profits. In addition to the extensive research placed in the book, we spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today s most successful Google advertising experts. This book contains their secrets and proven successful ideas, including actual case studies.
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Average Customer Review:
2 of 2 people found the following review helpful:
 Little original material, 2008-07-07
This book is primarily a compilation of material available elsewhere either in other books of the same author, in the Google online documentation or in various blogs of web professionals. Attention to details is not the author or the editor's forte: there are numerous typos and don't blame your eyes if you see the same sentence twice (at the end of a page and at the beginning of the next). The layout is not particularly appealing either and a large portion of the book is a self-promotion exercise for the author, the publisher and various web professionals.
If you are a complete beginner and not put off by what I just said, it may be worth reading: there is still a fair amount of useful content in the book. Repetitive at times but if you're a beginner it might be sensible to go over the same concepts more than once.
1 of 1 people found the following review helpful:
 Great Google Guide, 2008-05-15
This publication unravels the workings of the most popular search engine on the internet, Google. Through creativity, organization and strategically placed keywords, Google will place the website for your business in the top search results and you will have more visits to your site. It only makes sense that more visits, or hits, the more sales you will make.
In The Complete Guide to Google Advertising, Bruce C. Brown explains how to utilize the various marketing methods Google offers. The techniques explained include Pay-Per-Click advertising, AdWords and Adsense. He also provides a history of Google and online marketing that is extremely informative. Various case studies are cited to provide back-up proof that these techniques work.
The section that I found the most interesting was about developing a marketing plan. Mr. Brown not only identified the steps to achieve that, but he also explained each one in detail. Beginning with a market analysis and moving on through establishing a business objective until you finally end up with a marketing strategy. Through this it is much easier to decide which aspect of Google's marketing choices will fit your business the best.
This is a book that can be referred back to repeatedly as the focus of your business changes and markets fluctuate. This book is a great resource for Internet marketing.
0 of 0 people found the following review helpful:
The power and technique for fine-tuning Google for profitable results, 2008-05-08
Google is much more than another search engine - it's created numerous marketing tools for business, from AdSense and AdWords to the Google APIs, and this handbook to all these tools gives small business owners the power and technique for fine-tuning Google for profitable results. From advertising to marketing, all the basics are here.
Diane C. Donovan
California Bookwatch
0 of 1 people found the following review helpful:
Bruce Brown's latest book, The Complete Guide To Google Advertising Including Tips, Tricks, & Strategies to Create a Winning Adv, 2008-03-11
Are you looking to expand your business opportunities via Internet sales? Or, alternatively, are you interesting in marketing a particular product or service through search engines? If you answered yes to either of these questions, then Bruce Brown's latest book, The Complete Guide To Google Advertising Including Tips, Tricks, & Strategies to Create a Winning Advertising Plan, is a must-have for your reference library.
Brown's book is extremely informative, logically devised, and most important, easily understood. It is very "user-friendly" and anyone, from novice to marketing expert, will find a myriad of new marketing ideas easily adapted for a particular product or service. Another bonus for both business owners and consumers is the list of Search Engines and Web Directories listed on pages 277, 278, & 279. This section provides the name of multiple search engines used when searching for information, goods, and services.
The Complete Guide To Google Advertising Including Tips, Tricks, & Strategies to Create a Winning Advertising Plan takes readers through a logical thought process that describes the who, what, when, where, and why of Internet advertising. In addition to text definitions and easily understood concepts, it also utilizes copies of screen shots to help readers grasp a particular idea or principle under discussion. Brown does a great job of taking Internet terminology and explaining it in language anyone can understand, and provides links to additional web sites for associated references.
Even if you are a consumer looking for a particular product or service on the Internet, this book is a must-read. It gives consumers and business owners alike a better understanding of how Internet marketing works, and the glossary at the end provides easily understood definitions of Internet terminology users frequently encounter but do not often understand.
If you surf the Internet, you need to buy this book!
1 of 2 people found the following review helpful:
 Great Info!, 2008-03-06
I have a burgeoning pet toy company and website, so I was eager to find the best way for me to ensure my website and my company is easily found by people doing web searches.
Reading a bit of the history of web advertising was very interesting to me, how it has evolved and continues to evolve is very useful to understand how it works.
This book really helped me understand exactly what effort was required on my part to make sure that I was able to achieve the results I wanted. It not only helped me figure out the kind of marketing plan I needed, but also helped me simplify it so that I didn't let the planning side of the marketing overwhelm me.
Additionally, the book covered a lot of useful tips for the actual content we could add to our website. Things like a "privacy policy" or "about us" can be useful to helping us keep customers!
So many words are thrown at us on the internet when it comes to looking for information about advertising your website, this book truly helped me understand what things like "PPC" "Keywords" "Adwords" or "SEO" are!
Thoroughly understanding how a PPC account really works is very useful to someone who would want to set up their own account.
This book really has so much valuable information, it can be a lot of almost overwhelming information for a small non-computer savvy small business owner, but I really think that its an invaluable tool for business owners of all levels.
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