Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies for Attracting New Customers Using Google, MSN, Yahoo & Other Search Engines

You may have heard stories about companies putting their business in front of 80%+ of Internet users in as little as 24 hours. You may already know of your competitors that appear on all of the major search engines. And you want to get in on it, but aren’t sure where to begin?

You’ll find the answers in this book. In it, search engine advertising pioneers, Boris and Eugene Mordkovich, share their knowledge from the most basic information explaining how Pay-per-Click works to why it is so extraordinarily effective, as well as offer detailed information on how to design a successful campaign, how to test concepts, determine what works, and fine-tune your campaigns to maximize the Return on Investment (ROI). It also delves into more advanced topics affecting advertisers today, including contextual advertising (getting your website listed on thousands of websites without paying a penny), localized search (targeting a specific local area through search engines), and click fraud (how to protect yourself against it).

The book offers detailed reviews on over 20+ major search engines, including tips and advice on how to get the most out of each one. You also get unbiased reviews of the top Pay Per Click tools and three appendices including an extensive Pay Per Click Glossary and Recommended Resources to help your business grow. Finally, the book offers tips, techniques, and ideas contributed by 14 top experts in the industry on how you can improve your search engine advertising efforts.

As a bonus, you receive over $125 worth of credits on major PPC search engines, including Yahoo!, FindWhat, Search123, Findology, SearchFeed, Kanoodle, Enhance Interactive, Mamma, Verizon SuperPages, and many others to get you started.

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All Customer Reviews
Average Customer Review:
0 of 0 people found the following review helpful:

Fight Bad Outsourcing From Synapse India With this Book, 2008-11-19
This is another great resource that helped me deal with a very bad SEO outsourcing project with Synapse India also known as Synapse Communications (Founder, Shamit Khemka). The Pay Per Click Search Engine Marketing Handbook is an absolutely amazing book and it truly deserves the name of "PPC Bible". My pay per click campaign as well as my search engine optimization campaign used to be a disaster when I was working with Synapse India. It's almost as if they had no experience with PPC or SEO, I wish I would have known this before wasting $14,000 on their useless effort. The PPC Search Engine Marketing Handbook helped put my websites back on track and now I am attracting new customers from Google, MSN, Yahoo and various other search engines, which was something that was not happening when I had Synapse India managing my SEO work. With the help of this book, I have now developed a successful pay per click ad campaign along with a simple but extremely effective SEO campaign that is guiding my new websites to success. I recommend this book to anyone who is looking for assistance with PPC campaigns as well as a SEO campaigns especially if they're working with outsourcing train-wreck such as Synapse India. I have read hundreds of web analytic and Internet campaign books and this book is definitely one of my favorites. I have given this book the maximum rating because I have little experience with search engine marketing yet I still managed to do a much better job than the "experts" at Synapse India. Enjoy! You can learn from my mistakes by visiting [...] or see a video description of what not to do at [...] or searching the key work synapse on youtube or [...]. I detail what bad SEO and PHP work look likes and how to spot and avoid and fire a bad India outsourcing firm.


1 of 1 people found the following review helpful:

Disappointing, 2008-03-05
A shallow treatment of a complex subject. I didn't find anything in this book that isn't explained in Google's help pages. Furthermore, the format of the book (it looks self-printed, by an amateur) was a real turn off for me.

Very disappointing, and if you act quick, you can buy my (lightly used) copy on Amazon.


0 of 0 people found the following review helpful:

Very useful and helpful book, 2007-10-31
It helps me to build PPC knowledge and help me start with PPC at work.
Very useful book


0 of 1 people found the following review helpful:

Average at best, 2007-10-19
Don't waste your money. This book is too hard to follow. It is really not very well written.


1 of 1 people found the following review helpful:

Bravo! Awesome Read!, 2007-10-18
I've read many books on PPCs and SEOs, but this one is one of the best. Very concise and easy to read. Start learning here.

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