by Kirk Kazanjian, Amy Joyner
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Product Description
Praise for Making Dough
"I was enchanted, intrigued, and fascinated by every page of this book. Kirk Kazanjian, Amy Joyner, and Dick Clark (yes, that Dick Clark) have done a masterful job of storytelling in Making Dough. The book is inspirational, enlightening, and just plain great reading. In fact, it's great reading with sprinkles on it. What a yummy book!"
-Jay Conrad Levinson
Bestselling Author, Guerrilla Marketing series of books
"Krispy Kreme's success goes well beyond being a retail phenomenon. This book will show you what went on behind the scenes to build the company. Along the way, it will teach you how you can take a product that is seemingly counter-culture and turn it into an addictive brand."
-Phil Lempert
Author, Being the Shopper and Today show food trends editor
"Words can't do justice to Krispy Kreme doughnuts-just eat one! But as a fan of the product, it's interesting to read this business success story."
-Vince Gill
Singer/Songwriter
"You know what? You have absolutely no chance of starting the next Krispy Kreme! But, the lessons they learned and the insight they used to build their once-in-a-lifetime success are useful, practical, and powerful tactics that any business can benefit from."
-Seth Godin
Author, Purple Cow
"Take heart. You don't need a massive organization and a massive advertising budget to build a powerful brand. This interesting book by Kirk Kazanjian and Amy Joyner tells how Krispy Kreme did it on a shoestring."
-Al Ries
Coauthor, The Fall of Advertising and the Rise of PR
"I think it's safe to say that just about every company would love to know the secret ingredients of Krispy Kreme's sweet success. After all, it doesn't advertise, it is a revered member of the community, and it keeps growing like crazy. What an extraordinary business! Without doubt, you should pay attention to what Krispy Kreme is doing, especially if you want to prosper in today's competitive world."
-From the Foreword by Dick Clark
Producer, Entertainer, and Krispy Kreme Franchisee
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Average Customer Review:
4 of 6 people found the following review helpful:
 Poorly written brochure, 2006-10-19
This book is poorly written, as poorly as the obviously fake positive reviews the author always contaminates Amazon with for all his books. Look at his different books and reviews and you will quickly see how ridiculous he cheats.
1 of 13 people found the following review helpful:
 Lifestyle Magazine, 2004-07-30
As owner of an online Lifestyle Magazine, we are all wondering will Krispy Kreme go low-fat, low-carb, or no-sugar?
She Unlimited Magazine
sheunlimited.com
8 of 11 people found the following review helpful:
 Too much rah rah, not enough facts, 2004-07-06
This thing reads like an advertising company wrote it for Krispy Kreme. I was hoping to find a bit more in depth history, and what led to the leveraged buyout from Beatrice Foods in the 80's. This book offered 3 mere pages on that. It does not talk about the competition, as far as this book appears, there is none. Sure, the doughnuts are great. For those looking for an unbiased view of the franchise, however, keep looking. This book is nothing more than a written commercial.
11 of 14 people found the following review helpful:
Good Pieces Between Shameless Self Promotion, 2004-07-01
After finishing Trump's Art of the Deal, I moved on to Making Dough. This book is one step above go dog go and reads like a guide to why Krispy Kreme is great written and published by Krispy Kreme (I thought marketing literature was supposed to be printed on all glossy pages?).
There is little advice presented that would be easily applied to your own buisness, unless you are a KK franchise holder. This is amazingly disappointing since I love the product. My Advice.... Go to the library and take the book out for free, buy a few gallons of gas to get to krispy kreme; Buy a dozen doughnuts; Sit and skim the book for an hour, you will still be up $5 which you can spend however you want.
8 of 13 people found the following review helpful:
Not worth the "dough", 2004-04-03
What a disappointment. Nothing new in this book. It's more of a poorly created PR campaign for the company.
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