by Susannah Gardner, Shane Birley
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Product Description
Everybody’s doing it! And while that logic never got far with your mother, it’s a fine reason to start blogging, especially if you have a business to build or a cause to promote. Well-run blogs do more than offer an outlet for your thoughts. They’ve actually influenced everything from a company’s image to the outcome of a local election. Because the blogosphere is pretty crowded, it’s a good idea to find out a bit about the anatomy of a blog, what makes a good one, and what it takes to keep one going before you dive right in and start sharing with the world. Blogging For Dummies, 2nd Edition gives you all the basics so you can get a good start. And if you’ve been around the blog a few times and want to advance to the next level, Blogging For Dummies, 2nd Edition even takes a look at podcasting and videoblogging. You’ll find out how to: - Make your blog stand out in a crowd, build an audience, and even make it pay
- Choose the best software options, boost readership, and handle comments
- Generate revenue from your blog with ads and sponsorships
- Protect your privacy and your job
- Deal with spam and the inappropriate comments from that guy who posts several times a day
- Find your niche
- Attract and keep readers
- Use your blog to promote your business, cause, or organization
- Add audio, video, cool widgets, and more
Ready? Get Blogging for Dummies and let’s get started!
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Average Customer Review:
1 of 2 people found the following review helpful:
 Blogging for Dummies, 2008-09-16
I really like these books, I just wish they didn't say 'for Dummies.' I own many of the 'Dummies' books and find all of them helpful. I really appreciate the shortcut sheets included in each book. Of the few books and online sources I could find on blogging, this one was the most user friendly.
13 of 13 people found the following review helpful:
Excellent place to start for many genres of bloggers, 2008-08-23
Like many Dummies books, this book is comprehensive! It's a thorough introduction to blogging from rank Internet newbie, to the typical active
blogger seeking to learn more about the medium.
As a 2008 book, it's reasonably current. This is one of those Dummies books the publishers will need to update annually. I recommend readers always seek the latest possible edition of any blogging book, as popular technologies change so rapidly in the field. RSS, comment spam, social networks and podcasting are all given their due space. An entire chapter is devoted to adding and managing photos for your blog.
Two large chapters offer the fundamentals of blogging for business and adding advertising. This won't be specific enough to get any would-be pro blogger rich, but *does* provide enough basics to get started with affiliates, AdSense, TextLink Ads, AdBright and the like.
Lots of screen captures and sidebars explain complex concepts quite clearly. I enjoyed one sidebar in particular about why comment spam exists (and hint; it's more about page rank juice than possible click-throughs).
I'd recommend this book for the newbie through advanced blogging beginner. Intermediate level bloggers looking to to brush up on the basics would likely enjoy adding this as a reference to the bookshelf, and might find a few gems they originally missed.
Advanced bloggers won't find much useful here...but as it's a Dummies book, that's to be expected!
From all the blogging books targeting the beginner, this one offers the most bang for your buck, and really does a nice job of holding your hand along the way.
5 of 5 people found the following review helpful:
Blogging For Dummies: The Best Learning Tool, 2008-08-02
Don't let the "dummy" title fool you. With so many blog "how-to" papers written, I wanted a good "how-to" book that would walk me through and hold my hand as I venture into the blogosphere. Susannah Gardner and Shane Birley provide just that ... a perfect reference book that takes you one step at a time until you are ready to publish. Thanks Susannah and Shane.
2 of 9 people found the following review helpful:
Try it, 2008-06-21
The Christmas Trilogy (3CD/DVD)
Great book for the newbee, or moderate computer users
10 of 14 people found the following review helpful:
 Great series of books for this "dummy", 2008-06-07
I'm toying with starting a blog with my distorted views of the world, both as to legal issues and general editorializing. This will help me along the way. The book is helpful to someone with some intelligence, but who is totally ignorant of application of techniques.
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