by Howie Jacobson
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Product Description
- AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues
- This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching!
- Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools
- Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author's software
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Average Customer Review:
0 of 0 people found the following review helpful:
The panacea you've been searching for, 2008-11-21
It's no secret that many "scholarly" individuals look upon the entire series of "for Dummies" with disdain and giggles. Tell ya what, they
are best-sellers for a reason...they WORK! I gave a more-than-cursory
glance at all the similar AdWords guides and (fortunately) put my money on the most thorough and easiest-to-understand volume, this one.
0 of 0 people found the following review helpful:
Simply Love It, 2008-11-21
I started reading AdWords for Dummies a few days ago and I've dog-eared almost half of it. I've stopped dog-earing because every page seems to have valuable information, not to mention the writing style which keeps the book interesting. I've already jumped head first into AdWords (before reading this book). But now, I'm going to create a "For Dummies" campaign and follow the advice given in the book by the letter, including paying for 21-day trial of Howie's KW tool mentioned in the book. Hopefully, I can increase conversions soon.
1 of 1 people found the following review helpful:
Essential: Best Internet Marketing book ever, 2008-11-09
I am currently attending a seminar where the author of this book, Howie Jacobson, is speaking and I can assure you of both his understanding/skill in this arena as well as his genuine passion/skill as an educator. I purchased this book some time ago and have been running a successful (as I define it) Adwords campaign since the night after the day I bought it. If you're just getting started in this field, BUY THIS BOOK - I don't know how else to tell you that this will be the best resource you can own. This book will give you a solid foundation/understanding, and perhaps more importantly, provide how-to instruction that is actionable immediately.
0 of 0 people found the following review helpful:
Extremely Helpful Guide, 2008-10-30
This book not only renewed my interest in continuing to learn more direct marketing and copywriting but it also made me hungry to become an online Adwords marketing expert like Howie.
My copy of the book is already dogged eared and littered with pop up markers throughout. Just my type of book
0 of 0 people found the following review helpful:
No one should start AdWord campaign without this book, 2008-10-30
If you're AdWords beginner or you're planing to start your first AdWord campaign, then I can't but recommend this book as much as I can. I'm AdWords newbie and I'm so happy I bought this book - there are so many ideas, advices and newbie mistakes in there that I feel that without this book I would be completely lost in AdWords world. Just reading this book once gives you (newbie) so many knowledge which you would otherwise be gaining a year by yourself.
I can't say how much resourceful this book is for advanced AdWords users (after all it is called AdWords for Dummies), but it has so many ideas and examples that I think it will be resourceful book for me for a long time.
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