by Avinash Kaushik
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Product Description
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
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Average Customer Review:
2 of 2 people found the following review helpful:
Indepth, 2008-10-04
This book is fantastic. Not only does it cover everything, but it does it in a simple way, an hour a day!
I reckon once you have finished this book you will be a head of the majority.
Must get for analytics.
3 of 3 people found the following review helpful:
The only book on Web Analytics you'll ever need, 2008-08-22
Technologies evolve, but the PROCESS by which we should collect and analyze online data in order to gain solid, actionable insights will remain constant for the foreseeable future.
I have been fortunate enough to work with some of the smartest online marketers in the business, and, to say the very least, most of these people -- especially those in the analytics community -- seem content to share their expertise in the most confusing and theoretical manner possible. But not Avinash Kaushik. And in "An Hour a Day," Avinash proves why he is the world's most trusted name in analytics: he brings us up to his level without unnecessary jargon, so we can actually understand how to do this stuff!
Without question, this book is required reading for ANY online marketer, business owner, or anyone currently outsourcing their web analytics. (Warning: You may become better at this than the people you're paying to do it for you!)
Have a website you're not properly tracking? You're not alone! Less than a third of e-commerce and B2B sites have sufficient web analytics tracking -- let alone a process by which to glean insight from it -- and it's not the technology's fault. The problem is that most people don't understand the VALUE and NECESSITY of web analytics. They don't realize it's the difference between sink or swim. For most organizations, web analytics is an afterthought; something pawned off to those with technical knowledge when it should really be understood by those who need to use this data to make serious business decisions. Well, folks, those days are over. If all you know about your site is how many page views, uniques, or (*yikes*) "hits" it's getting, you're in much worse shape than you currently realize, simply because you have no idea how much money and attention you're missing out on if you have no clear goals in mind or a system by which to quantify it.
If you're not measuring it properly, how can you ever claim to have an online strategy that's working? How else will you know how successful your campaign is? How else will you know which elements to test and optimize?
Whether you're a beginner or you know just enough about web analytics to be dangerous, you should absolutely buy this book today. The book pays for itself a hundred fold in the very first hour of the very first day.
1 of 1 people found the following review helpful:
 Not enough GA application info, 2008-08-14
My only issue is that the book doesn't address how to use google analytics more. He gives a lot of suggestions, but there isn't enough guidance in actually how to use GA to pull the data he recommends.
2 of 2 people found the following review helpful:
Gold Standard, 2008-07-31
This book is amazing. If you think you knew everything or are in an analysis slump, just flip through this book and you'll find something new to analyze.
2 of 2 people found the following review helpful:
Analytics for the intermediate user...., 2008-07-04
I have used Web Side Story...moved to Omniture....also work with Google Analytics.....This book does a good job of getting away from the mountains of data, to provide a clear cut "THINK ABOUT WHAT THE ANALYTICS MEAN" on a business basis- definitely worth the time investment.
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