by William J. O'Neil
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Product Description
Provides proven, easy-to-apply techniques for building a profitable portfolio. Cuts through the static of conventional wisdom with a refreshing array of common-sense strategies that help you accurately gauge the market, buy and sell at the right moment, and successfully manage your portfolio. Softcover.
Amazon.com Review
In 24 Essential Lessons for Investment Success, the founder of Investor's Business Daily and author of How to Make Money in Stocks, William O'Neil, distills his 40 years of experience, study, and analysis of the market into a series of lessons about how to buy and sell stocks. O'Neil is neither a pure fundamentalist nor a technician--instead, he advocates blending both approaches, applying fundamental analysis to identifying the best companies and technical analysis to understanding the price actions of those stocks. The lessons cover everything from protecting your investment account (always cut your losses at 8 percent of the purchase price) and basic chart reading (identifying market tops and bottoms) to understanding relative price strength and tips on building a concentrated portfolio. While not absolutely necessary, it helps to have a copy of Investor's Business Daily handy: these lessons were drawn from a series that O'Neil wrote, which frequently mention features unique to that newspaper. 24 Essential Lessons for Investment Success is a easy-to-read, commonsense guide to stock picking that both novices and seasoned investors should find extremely useful. --Harry C. Edwards
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Average Customer Review:
1 of 2 people found the following review helpful:
 Lost all respect for O'Neil, 2008-07-24
I read `The Successful Investor' and `How To Make Money in Stocks' by O'Neil. Both are good books for the beginning investor. However `24 Essential Lessons' is a big disappointment, it is nothing but a plug for O'Neil's newsletter the Investor's Business Daily. '24 Lessons should be given away for free to entice people to use Investor's Business Daily (IBD) instead of sold as a book. There is a plug for IBD on almost every page, often more then five times per page.
Page 38 has IBD plugs 5 times:
Only Investor's Business Daily gives you "Volume Percent Change"........
For example, a stock showing a +356 volume percentage change in Investor's Business Daily stock tables indicates.........
Additionally, Investor's Business Daily provides special screened lists daily which identify stocks with the greatest percentage rise in volume.........
It's impossible for big institutions to buy a stock without it showing up in either Investor's Business Daily "Volume Percent Change" column in the stock tables .....
Investor's Business Daily enables you to easily track the institutional elephants......
Page 39 only has 2 plugs:
Investor's Business Daily has another proprietary gauge that can be very helpful in indemnifying whether a stock being sold is being brought or sold......
All you need to do is get in the habit of checking Investor's Business Daily Mutual fund section.......
Page 40: 2 more plugs
Page 41: 3 plugs.
I can go on and on listing the pages IBD is mentioned on and how often.
The ending of this book is dedicated to the advantages of using Investor's Business Daily. I'm writing this review because the author is taking advantage of people selling this book. He should be ashamed for himself.
0 of 0 people found the following review helpful:
 Extended promotion for Investor's Business Daily..., 2008-06-24
Just finished "24 Essential Lessons for Investment Success" by Bill O'Neil, who happens to be the publisher of Investor's Business Daily. Consequently, the book is more or less an extended commercial for the paper -it is an investor's guide, but an investor's guide as applied to using Investor's Business Daily.
However, there's a good balance of information here. If you can steer past the obvious bias, he has some good tips I'd like to try out some day. He presents a formulaic approach for success in the market - not too conservative nor too risky. It certainly makes good sense. And it's obviously worked well for him.
0 of 0 people found the following review helpful:
 Great Lessons for Stock Investors!, 2008-06-21
This book isn't about getting rich quick. It takes time, study diligence and patience coupled with controlling ones emotions to become an excellent investor.
William O'Neil, who started a successful financial paper known as Investors Business Daily, wrote How to Make Money in Stocks. Decade of research, critical thinking and common sense has helped O'Neil to create some very powerful ways of investing successfully. He melds both the technical and fundamental aspects of investing.
Each of the 24 lessons in this book is provided in a chapter form. Just a few of the powerful lessons are: Follow a system Rather Than your Emotions (Lesson 3), How to Buy a Stock at Just the Right Moment (Lesson 9) How to Gauge the Stock market's Health (Lesson 12) and many more.
I have read many books, magazines and articles on investing in stocks, bonds, mutual funds and more over the years. O'Neil's ideas are some of the most solid and consistent I have found to apply to the stock market. They are easy to read and understand the basic...but like anything worth while...it takes years to be good. I have read three of O'Neil's books and have found rich ideas in all of them.
The Re-Discovery of Common Sense: A Guide to: The Lost Art of Critical Thinking
0 of 1 people found the following review helpful:
Awesome Book, 2008-02-17
I tried this and it works most of the time! You have to follow all the rules to make it work.
1 of 1 people found the following review helpful:
To All The Reviewers Denouncing O'Neil's "Sales Pitch" Of IBD - It is the HEART AND SOUL of his investment philosophy., 2008-02-16
That is WHY he is "plugging" his paper. You must UNDERSTAND his paper to USE his paper so he "PLUGS" his paper - more correctly - DISSECTS - his paper so you can more easily USE the information. To all the ingnoramus reviewers who denounce this book as a "Sales Pitch" have clearly not bothered to pick up and read the Investors Business Daily but are paranoid of being sold and snookered. Perhaps they've been had too many times. Sometimes its ok to be sold. If you're sold on sound princibles and solid information as in the information in this book and it's "plugged" paper Investors Business Daily by Mr. O'Neil (ranked 12 in in the top investors of all time) which he offers FREE for a MONTH home delivered daily wrapped in plastic. C'MON GUYS!!!
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